Like many other New Retail store chains in China such as Hema Xiansheng and Seven Fresh, Ochama achieves this by positioning its app at the core of the shopping experience. Ochama’s store windows prominently display QR codes that can be used to download the Ochama app on Android or iOS, and although placing an order via the desktop website is possible, the expectation is that shoppers will be using the app, which is designed to offer a quick and seamless ordering experience. The app is also required for in-store collection, as it generates the QR code that shoppers scan to pick up their order.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Ochama has integrated logistics into the retail experience with its store-picking robots and conveyor belts that deliver customers their orders, which are reminiscent of the aerial conveyor belts that adorn the ceilings of Hema and Seven Fresh, merging the fulfilment ‘back end’ with the retail ‘front end’ and giving shoppers an insight into where their orders are coming from. Ochama’s membership scheme and its online-oriented shopping model will also provide the retailer with a wealth of data on buying habits and preferences that can feed into future decisions about product ranges and the customer experience.
As previously mentioned, there is typically an experiential component that makes the store a core part of the New Retail proposition, even if all orders are placed on app or website. In Ochama’s case, shoppers can browse and interact with the product displays in-store, gaining a sense of the retailer’s product range (and quality), and hopefully becoming inspired to make future shopping trips.Four ways that luxury brands are building customer loyalty through digital channels
With regular point-based price discounting schemes going against the high-end and aspirational style of branding that the luxury sector is known for.