Build a real-life social network for people who love something and share it, where users can control who they share with
Interpretation of ideas:
People have a natural need to socialize, which is why the social network user base is so large.
But over time, an imbalance has developed between the interests of the social platform and the best interests of the user (the platform will show the user what he may not like). Some wrong information is presented, which can make users feel more lonely than before.
In real life, we don't show one image to Buy email list everyone, we share different things with different people.
But most social networks narrow everyone's definition to a friend or a follower, which constantly stimulates (encourages) users to share the funniest-looking side of life.
If we can control who sees what, then we can act in a more natural way, which I also believe is a better way of doing things.
2. Analysis of six core value scenarios (What value does Vero have to users?)
One of the core value scenarios:
A more effective social network, and you can control who you share with, just like in our real life, user content is not for everyone, so Vero allows users to choose relationship intimacy from the beginning, and put contacts in different in the circle of intimacy
User A wants to connect with B. At this critical moment, User A can choose to follow and add friends. This means that there are two social models of Weibo following and WeChat private communication on Vero. Moreover, this kind of product design that prepends the behavior of "defining intimacy and distance" to the beginning of the relationship disperses the energy cost of users' thinking into each process of forming a relationship; it greatly reduces the user's choice when publishing content. The cost of thinking of the crowd can be seen. And because of the infrequent changes in the relationship between close and distant, once the operation is applied, it will be applied for almost a lifetime.
When user A publishes a certain content, he can directly select which type of people can see it according to the relationship of kinship and estrangement. The cost of thinking is very low. On the other hand, the mainstream social network FB in foreign countries is that every time users post content, they have to think about it once/choose who to show it to.
The essence of the circle of intimacy is the human heart, our instinctual speculation, and judgment of others, which is self-centered, from near to far. This is human nature. The closer I am, the closer I am to him, the more I believe in him, the more I love him, and the more I hope to give him; the farther away from me, the less I care, the less I believe, the less I love him, and the more I hope he will give me
Quoting a passage from Li Zongwu's "The Great Book of Thick Blacks" to illustrate this kind of psychology
Comparative analysis of foreign environments:
Do mainstream foreign social products, such as FB, Ins, and Snapchat, solve the problem of intimacy among ordinary users? No!
Comparative analysis of domestic environment:
Do domestic mainstream social products, such as WeChat, QQ, Weibo, Momo, Tantan, and Maimai, solve the problem of intimacy among ordinary users? No!