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Village live Fun & entertainment
30 de jul. de 2022
In Dúvidas sobre educação
Now that Internet traffic is getting more and more scarce, how to increase revenue? In this article, based on years of commercialization fax number database experience, the author divides strategies into three categories: operational, product, and innovation, and conducts a detailed analysis. Let’s learn together. Nowadays, the traffic of the Internet is getting more and more scarce. How to increase the revenue in this situation? Based on my years of commercialization experience, the proven and effective strategies are categorized as follows. Operational fax number database Operational strategies usually do not require iteration, no development support, and can only be implemented through the operation management background or manual means. Package adjustment Regarding the adjustment of membership packages, it is a method with the lowest cost and the highest benefit. The core is to design corresponding membership packages according to user characteristics and business characteristics. Take the online design industry that I am familiar with as an example. The characteristics of this industry are: The frequency of use of users is low, 30% of high-frequency users are mainly professional groups engaged in operation and design work, and b2b data 70% of low-frequency users have complex and diverse occupations (low-frequency users usually come this time, do not know when they will be fax number database Come next time, this is determined by its own needs. Because except for the operation and design professional groups, the design needs of ordinary users are originally low-frequency) The churn rate of users is very high. Take a leading company in the industry as an example. About 75% of the users are new users every day, and these new users will be few after a month. The renewal rate for users is very low, and even the best companies in this industry have a membership renewal rate of less than 10% User loyalty is not high, a large part of this is caused by the nature of the business, because users fax number database usually look for the template they want from multiple competing products, and if they are satisfied with the template of that company, they will use the product of that company. The main body of payment is high-frequency users, that is, professional groups engaged in operation and design work The willingness to pay is the highest in the first 3 days of new users coming to the platform, accounting for more than 60% of the total daily income, and it will drop sharply after 3 days Users are price sensitive ROI is less than 1 Around August 2020, the natural traffic in fax number database this industry began to dry up, and major competing products began to scramble to increase their efforts to snatch users. After a period of exploration and verification, I found that in the face of such low-frequency users, the best commercialization model is to convert them immediately when there is a current demand.
At the Moment When Traffic Is Scarce, How to Increase content media
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Village live Fun & entertainment

Village live Fun & entertainment

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